MARIS – Marketing Information System
MARIS is a professional marketing and sales analyzing software that coordinates all marketing activities in terms of accomplishing visit and sale goals according to the estimated budget. Currently, this product is known as “scientific visit software” in Iran’s market.
Charsoq has been in the market for over a decade by launching the Marketing Information System software, using a team of professional marketing consultants and automation engineers for marketing and sales processes and with a problem-solving and process improvement approach. Over the course of this period, it has continuously upgraded the system based on internal market changes and it has been improved to meet international and national standards ever since.
Some of the services of Maris are as follows:
- Physicians, Pharmacies and Hospitals Databank
- Designing detailing campaigns
- Determining action plan for med reps
- Visits data entry methods
- Desktop
- Web
- Android Tablet (E-detailing) (online and offline)
- Automatic detection of performance deviations
- Integrating sales data from different distributors
- Pharmacies sales tracking system (Aggregation of Different Distributors)
- Performing surveys and providing usable data for Marketing research projects
- Competitors analysis
- Account character recognition
- Coaching
- Momentary reviewing the fulfillment of sales target based on month, city, product and customer
- Allocating products to Distributors and their Centers
- Forecasting market basket and its volume in different levels; customer to distributor (Using Data mining)
- Evaluating distributors’ coverage ratio
- Determining cold customers/Zero Customers(Using Data mining)
- Evaluating med reps by supervisor
- Observing med rep’s path, the duration of the visit, route analysis and the presence of the med rep in defined location on the map options
- Sending SMS to customers
- Dashboard
- Visit frequency
- Classifying the customers automatically
- Providing health care’s indices for each product (Awareness, Use, Interest, Trial, Order, OTC, RX, Availability, Stock, Sales…)
- Notifying user’s sign in and sing out to managers and supervisors via SMS
- Determining health care and pharmacies rate for each department and product line
- Preventing users from register a visit in an unauthorized area
- Checking RFML’s indices (Recency, Frequency, Monetary, Length)
- And more than ten other analyzing services using the latest Data Mining techniques