How much do you know your competitors?

How much your competitors have expanded their markets?

What specific/unique features do your competitors’ products have? 

What is the most realistic possible segmentation in the market?

What do your customers have in common? Where are their differentiation points?

Who is currently buying your products and services?

How do these customers live?

Currently, what are the most effective sociological patterns on these people’s lives? What needs do they have?

Based on which inner motives do they buy or refuse to buy?

What are the hidden or unanswered needs of these customers?

What are the reasons for refusing to purchase by customers who buy your competitor’s products?

What changes in your products can encourage buyers to buy more by better response to their needs?

What is the most important benefit that your brand can offer to customers? Why?

Other services include courses such as:

• Basics of distribution
• Basics of personal management
• Basis of Reporting
• Basics of product identification
• Product knowledge 
• Product action mechanism

Some of the issues that have always been a concern for managers are employee’s problem dealing methods, finding the best solution and using the necessary skills to make the right decisions.

The problem usually creates a situation that causes confusion. When a problem occurs, doing daily job is not as normal as usual and it is difficult to find the source of the problem. However, problems are an inseparable part of the working life of all human beings. In order to reduce the impact of the problems and resulting tensions on employees, they must be familiar with the methods of coping and logical confrontation with problems and tensions, and implementing these methods in daily life.

Cash flow in a company is like blood flow in body. Although many companies do Profitable activities, there is a possibility that they are in cries due to the lack of cash flow. 

Today in most organizations, there are powerful financial systems but in Project-based companies, these systems have certain requirements.one of required capabilities in Project-based companies is the possibility of a Permanent comparison of paid payments.

Company’s managers need to investigate, control and analysis cash flow statement in their organizations. In fact, cash flows in a company are like financial thermometers for executives therefore, managers look for analysis and manage cash flows so that, they can control their cost and benefit. Consequently, they can make better decision about their organization’s current activities.

But the organizations structures are different. Some of them are project-based and some of them are operation-based or commercial (as it will be called in this text). So cash flows can be either because of projects or other operation than the projects

MARIS is a professional marketing and sales analyzing software that coordinates all marketing activities in terms of accomplishing visit and sale goals according to the estimated budget. Currently, this product is known as “scientific visit software” in Iran’s market.

Data mining is the process of analyzing, sorting and categorizing and extracting meaningful data from large data bank sets to identify patterns and establish relationships to solve problems. Data mining is used by many pharmaceutical companies to turn raw data into useful information.

Marketing mix modeling is looking for to discover the relationship between marketing cost and sale in different levels. Every marketing strategy has its expenses. These costs are according to the amount of sales, brand equity and customer loyalty that identifies the effectiveness of the marketing strategy. On the other hand, marketing strategies are part of the overall strategy and goals of the organization that can be analyzed with the financial approach. 

Charsoq Company was established in 2008 aimed to of provide solutions for marketing management processes and sales management in pharmaceutical industry. Primer idea of establishing this company was formed in 2007 and in order to answer companies needs to management and measurement of the performance indicators of the marketing and sales process in the pharmaceutical industry. The first version of the software known as MARIS by customers nowadays, was designed and implemented to overcome operational challenges and meet digital needs of one of the leading companies in the dietary supplement industry and developing team used SSADM methodology to design this software. Releasing this software in market and receiving a wave of positive feedback from senior managers and customers’ satisfaction in addition to their inclination to use the planning and marketing processes software’s reports, made Charsoq’s managers improve and upgrade MARIS capabilities to cover all predictable and unpredictable customer’s needs. Founders Policy in order to cover all planning, marketing, and sale processes in health industry, made Charsoq service development inevitable and led to the opening of new perspective in activities and the development of organizational structure as now, Marketing Information System (MARIS) program is only a part of the wide range of services provided by Charsoq. Over time the company’s services, has been developed from electronic and software domain to non-electronic and practical domain as well. All services have been upgraded, evaluated and corrected to build maximum customer satisfaction by focusing on challenges, concerns and operational needs of healthcare companies in all post-product or post-importation stages continually. Considering the basic need but rarely responded of” measuring performance of marketing and sales indicators in the health industry”, Charsoq Company has set the creating design capabilities, presenting and analyzing and evaluating electronic and non-electronic services in this field as the main object of its activities . The main goal of these services is managing marketing strategies and selling pharmaceutical products and services by taking into account national rules governing the business environment and providing appropriate measures to evaluate efficiency. Today, and with one-decade experience of cooperation with the largest domestic and international companies in Iran’s market and providing consulting and software services to a wide and diverse range of customer’s community, has reached a perfect maturity and a transparent structure. Services are provided in four different departments or SOQs to customers:

Electronic services (Marketing Information System and Business Intelligence) and non- electronic services (Marketing Research, Training, Marketing Services).

Charsoq organization is highly focused on healthcare industry, helps active companies and organizations in this field to manage strategies and immense marketing and operational programs in the most effective and efficient possible way.

We are shaping the future. Charsoq team empowers its clients to achieve sustainable competetive advantages.Our services enable clients to achieve their most important marketing goals including sales increase, improving business result, realizing the full potential of innovations, getting to know values and enhancing marketing processes.